Brand and Style Guide

OTHER MARKS

There may be times when the official wordmark or logomark is not appropriate for the situation, such as highly formal communications or unofficial, morale purposes. In this case, the below marks may be more appropriate to convey the proper message in a given situation. While some of these marks, such as the Air Force Wings or Space Force Delta may have specific trademark use requirements, general rules for use should follow those of the official Academy wordmark. The below marks cannot be modified in any way, to include changing aspect ratio, colors, outlines, drop shadows, adding or deleting words. Additionally, they should not be placed over distracting backgrounds, locked up with each other or the Academy wordmark or logomark or combined with other logos. Appropriate isolation areas should be used around each mark, in order to ensure they stand out and are not seen to combine with backgrounds or other logos.

U.S. AIR FORCE ACADEMY COAT OF ARMS

The Coat of Arms, sometimes referred to as a seal, is composed of the emblem, crest and stars and is primarily used for official and ceremonial documentation, or on prestigious gift items. The Coat of Arms must always appear in grayscale or full color. Additionally, it must never be locked up with the Academy logo or wordmark. The Coat of
Arms is generally inappropriate for use on promotional items such as apparel, drinkware or other small trinkets.