United States Air Force Academy

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U.S. Air Force Academy

Brand and Style Guide

A group of Wings of Blue cadets, their parachutes beside them after completing a jump.

Brand Colors

Color is a crucial component of our brand identity because it helps the U.S. Air Force Academy become more recognizable and easily identified. Using color correctly ensures the Academy is represented consistently.

PRIMARY COLORS

The Academy’s primary colors are Academy Blue, Class Royal, Academy Gray and White. These colors represent the Academy and should be present on all Academy communications.

  Academy Blue
ACADEMY BLUE		 Class Royal
CLASS ROYAL
PMS PANTONE 661 C PANTONE 655 C
CMYK 100, 81, 0, 13 100, 73, 0, 61
RGB 0, 53, 148 0, 37, 84
HEX #003594 #002554
  Academy White
WHITE		 Academy Grey
ACADEMY GREY
PMS NO INK OR OPAQUE WHITE PANTONE 421 C
CMYK 0, 0, 0, 0 28, 20, 20, 0
RGB 255, 255, 255 178, 180, 178
HEX #FFFFFF #B2B4B2
SECONDARY COLORS

The Academy’s secondary colors are Class Red and Class Yellow. These colors compliment the primary brand colors and should be used as accent colors to highlight details or bring in more variety.

  Class Red
CLASS RED		 Class Yellow
CLASS YELLOW
PMS PANTONE 187 C PANTONE 123 C
CMYK 0, 100, 74, 26 0, 16, 89, 0
RGB 166, 25, 46 255, 199, 44
HEX #A6192E #FFC72C

Logo color Palette

The color palette should never be modified. Logos must be full color, black, white or grayscale.

Logo Colors graphic
  Academy Blue
ACADEMY BLUE 		Academy Dark Blue
CLASS ROYAL
PMS PANTONE 661 C PANTONE 655 C
CMYK 100, 81, 0, 13 100, 73, 0, 61
RGB 0, 53, 148 0, 37, 84
HEX #003594 #002554

Which color code should I use?

Print Codes
PMS

The Pantone Matching System (PMS) is a universal color matching system used primarily in printing. It is recommended to use PMS spot printing to ensure accurate brand coloring.

CMYK

Most home, consumer and industrial printers use CMYK (cyan, magenta, yellow, black) to reproduce images. All elements that will be printed should be created or saved in the CMYK color mode.

Digital Codes
RGB

RGB (red, green, blue) color profiles are used in digital design and are produced by red, green and blue light. All digital elements should be created or saved in RGB color mode.

HEX

A hex code is a six-digit number used in HTML, SVG, CSS and other applications to represent color. Adding color to web elements such as text, backgrounds or shapes requires a hex code.

SINGLE COLOR CLASS ROYAL ON WHITE

AF logo - blue on white background

  CLASS ROYAL
PMS PANTONE 655 C
CMYK 100, 73, 0, 61
RGB 0, 37, 84
HEX #002554
WHITE LOGO ON ACADEMY BLUE

White logo on Academy Blue

  ACADEMY WHITE
PMS WHITE
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #FFFFFF
GRAY SCALE LOGO ON DARK

GRAY SCALE LOGO ON DARK

  COOL GRAY
PMS COOL GRAY
CMYK 0, 0, 0, 30
RGB 179, 179, 179
HEX #B3B3B3
WHITE LOGO ON BLACK / BLACK LOGO ON WHITE

WHITE LOGO ON BLACK BLACK LOGO ON WHITE

U.S. Air Force Academy Emblem

The colors used in the U.S. Air Force Academy Emblem sometimes referred to as the shield, should only be used in the emblem as they do not represent the Academy. The color codes are provided to maintain the integrity of the emblem.

Logo Colors graphic
  Grotto Blue
GROTTO BLUE 		Yellow Trim
YELLOW TRIM
CMYK 70, 0, 16, 0 1, 18, 99, 0
RGB 0, 190, 214 255, 206, 0
HEX #00BED6 #FFCE00
Contact Us

Brand Manager
usafa.branding@afacademy.af.edu
(719) 333-7581

Learn About Our Logo
Wordmark and Logomark