Brand and Style Guide
Our Brand Story
We purposefully develop leaders of character and leaders of Airmen and Guardians in service to our country. We live our core values of integrity first, service before self, and excellence in all we do. Character is what makes our leaders the nation’s best.
We develop servant-leaders who exemplify the warrior ethos. Primed to conquer uncertainty, our cadets’ intellectual power, grit and non-linear thinking leapfrogs traditional problem solving to advance the limits of what’s possible.
We are the United States Air Force Academy and we deliver the future leaders of modern warfare.
Our Brand Platform
| OUR REASON FOR BEING |
To forge leaders of character, motivated to a lifetime of service, and developed to lead our Air Force and Space Force as we fight and win our Nation’s wars. | ||
| WE ARE COMMITTED TO |
DEVELOP WARFIGHTERS TO WIN | DEVELOP LEADERS OF CHARACTER AND QUALITY | DEVELOP CRITICAL THINKERS TO ADAPT |
| Warfighting isn’t a job—it’s a mindset. The Academy forges leaders ready to command from day one. Rigorous training, impactful education, and unwavering discipline are the bedrock of cadet success. | The Academy develops leaders who value teamwork, maximize teammate potential, and forge a culture of dignity and respect. We build teams that leverage breadth of experience and perspectives to solve today’s complex challenges. | A dynamic world demands critical thinkers. We forge leaders who navigate complex challenges, innovate rapid solutions, and execute missions with precision. With a focus on military readiness, our cadets are ready to face a changing world. | |
| WE ARE | WINGMEN | AGILE | FORWARD-LOOKING |
| Accountable, proactive, united | Deliberate, resilient, strategic | Innovative, progressive, resourceful | |
| WE DELIVER | THE FUTURE LEADERS OF MODERN WARFARE | ||