Brand and Style Guide

Team Mark

U.S. Air Force Academy departments, units, clubs, teams and events may personalize the official logo by listing the title of their team outside the clearspace. The wordmark or logomark should always serve as the visual anchor with the title of the team displayed in all caps Cera typeface underneath or to the right. Use of other colors, logos, mottos or images is strictly prohibited in official team marks.

Examples

The rules that apply to the official logo also apply to the team mark. This includes the proper use of colors, prohibited modifications and appropriate use of backgrounds. The isolation area must also be maintained, and is the minimum clear space that surrounds the team mark. It must be unencumbered and dissociated from all text and all other company or agency logos or seals. The minimum isolation area is a space equal to the height of the A surrounding the top, bottom, left and right side of the team mark. Adding more clear space around the logo is accepted and encouraged.