Brand and Style Guide
Typography
Typography is an important component of the U.S. Air Force Academy logo. Maintaining typeface consistency is about more than using the same font. It includes the tracking (the spacing between all characters in a piece of text), the kerning (the spacing between a pair of letters to correct visual spacing) and the color. All aspects of our logo have been carefully considered and chosen with a purpose. Attempting to recreate the Academy’s logo with the exact treatments is extremely difficult, and is prohibited.
HEADER FONT
Cera
In our logo, “Air Force Academy” is set in the typeface Cera, which is primarily used for headings, subheadings and caption headings. Cera was chosen as our primary typeface because the angular apex of the A closely mirrors the form of the Cadet Chapel and the peaks of the M resemble the mountain peaks surrounding the campus.
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890 .,;:’”!@#$%^&*()_+[]{}
BODY COPY FONT
Ideal Sans
Ideal Sans was chosen as our secondary typeface because it feels approachable, is very legible at body copy size and complements Cera’s sharp geometric forms.
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890 .,;:’”!@#$%^&*()_+[]{}
WEB SAFE ALTERNATIVE
Trebuchet MS
In certain cases, such as email, custom typefaces will not be available. In these instances, Trebuchet MS is an acceptable alternative for Cera and Ideal Sans.
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890 .,;:’”!@#$%^&*()_+[]{}