Brand and Style Guide

Promotional Items and Commercial Use

For commercial use of any logo or wordmark associated with the U.S. Air Force Academy, Air Force or Space Force, a license must be obtained through the Air and Space Forces Intellectual Property Management Office. This website also contains a searchable list of currently licensed vendors, and it is strongly encouraged that anyone purchasing items with trademarked imagery, whether for commercial resale, personal use, fundraising, or promotional items use an officially licensed vendor.

Academy departments, clubs and official organizations, as well as parent’s clubs may seek approval for limited use of Academy logos on fundraiser or promotional items, without obtaining a license from the Intellectual Property Management Office. Requests must be submitted to usafa.branding@afacademy.af.edu. A digital proof must be provided and approved before any promotional or fundraiser items may be purchased, distributed or sold. All promotional items must be used for official purposes only. All funds raised through the sale of branded items approved in this way must go directly to the parent’s club holding the fundraiser, or to directly benefit current cadets. All items must adhere to the standards and guidelines outlined in this brand guide, with the following exceptions.

USAFA

In certain, limited circumstances, it may be more appropriate to use USAFA, rather than the longer, U.S. Air Force Academy. Every effort should be made to use the full name, however, this is not always feasable, especially on smaller items such as coins. Exceptions will be granted on a case-by-case basis. “USAFA” may not be combined with the logomark, wordmark, or any other official logo.

Patches

Patches may only be reproduced for official Academy use. Sale of these items is never permitted, and limited to official use or specific gift items, such as coins. For further guidance, please contact mail.HO@afacademy.af.edu.