Brand and Style Guide

CO-BRANDING

When the U.S. Air Force Academy partners with other organizations or companies, the following guidelines should be followed to uphold brand integrity.

• Ensure ample clear space surrounding both the Academy logo and the partner logo.
• If the logos are horizontally placed, horizontally center them. If they are vertically stacked, vertically center them.
• Use full color versions of the Academy logo and the partner logo whenever possible.
• When using a partner logo, ensure that you are respecting their logo guidelines unless they conflict with ours.

LOGO HIERARCHY

Logo hierarchy is determined by the type of relationship between the Academy and the partner. If the partnership is equal, both logos should be the same size. For all Academy-led programs and events, the Academy logo should receive prominence.

EQUAL PARTNERSHIP

In equal branding partnerships, the logos should be equal size. You can still give the Academy brand preference by giving it the most dominant position. If the logos are laid out horizontally, the Academy logo should be on the left. If the logos are vertically stacked, the Academy logo should be on the top.

DOMINANT PARTNERSHIP

In dominant branding partnerships, the Academy logo should be larger than the partner’s logo and in the left or top position.